WAM! Mints

WAM! Mints already had a recognizable identity. My work covered the e-commerce redesign and supporting social and marketing assets. The central task was to carry the brand’s character into digital communication while helping visitors understand the product and move towards a purchase.

The original homepage gave a large share of the opening to the logo, with a smaller introductory message. I shifted the emphasis towards product context and a scannable explanation, then carried that hierarchy into a focused purchase area on the product page.

I brought the mints into the opening through contextual photography, a prominent introduction and a direct shop action. The product is shown in an everyday setting, giving the expressive brand an immediate connection to what visitors can buy.

Below the opening, product features and usage occasions explain the brand’s proposition. The founders’ story then adds context to that positioning. The aim is a progression from understanding the offer to recognizing its relevance and choosing to explore the product.

Cream and yellow surfaces, orange accents, rounded compositions and expressive headings preserve the existing identity’s character. The display typography carries short brand messages, while simpler text presents descriptions and practical shopping information.

The feature overview combines product photography with illustrated callouts. It makes room for an expressive presentation, while the more detailed explanations elsewhere use a clearer reading sequence. The balance is between recognition and the amount of information each part of the page needs to communicate.

The gallery is paired with the product name, price and concise features. In the documented redesign, three- and five-tin choices sit beside a prominent add-to-cart action. This grouping brings the information needed for the immediate purchase step together.

The star rating builds trust at the start of the purchase area. Free Shipping $50+, Doctor Formulated and Performer-approved provide further reassurance beside the add-to-cart action, keeping purchase conditions and credibility visible at the point of decision.

Expandable descriptions, audience information and ingredients keep the purchase area compact. The sections further down the page reinforce the buying decision with more detail about the product, its ingredients and benefits.

I take a mobile-first approach because mobile devices account for the majority of web browsing today. I prioritize the mobile experience and adapt all content responsively for smartphones, tablets and desktops.

The brand extends across Instagram Stories, email marketing and paid ads. Cream and yellow surfaces, orange accents, expressive typography and original product photography connect the formats, while each composition gives the message a clear role.

The three Stories focus on everyday relevance, product distinction and the founders’ story. The product email develops a longer sequence from introduction and features to a usage occasion and shop action, with layouts adapted for desktop and mobile.

The two paid ad formats use different focal points. The portrait creative pairs a bold message with the tin in an everyday setting. The square product ad puts flavor, product features and the packaging at the center, supported by illustrated callouts and a clear shop action.

The published shop redesign connects a product-focused introduction, an expressive brand story and a structured purchase area across desktop and mobile. The visual hierarchy guides visitors from understanding the offer to choosing a pack and adding it to the cart.

Instagram Stories, the product email and paid ads carry that visual language beyond the storefront. Together, the web and marketing designs demonstrate a consistent brand experience with clear roles for product information, purchase and storytelling.