Distinctive brands and intuitive digital experiences, brought to life through strategic, scalable design.

Upmetrics

Making a versatile SaaS offering clear.

SaaSUI/UXWeb DesignDesign Systems

A complete website connecting clear product communication, audience-specific content, services and focused entry routes.

Information architecture, UI/UX and design system across the entire web experience.

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bondu

Making an AI companion understandable for parents.

E-CommerceUI/UXVisual IdentityCRO

An e-commerce redesign that explains the product, makes control and privacy information easier to find, and supports the parent’s purchase decision.

Complete website design across desktop and mobile, illustrated through selected pages with a consistent visual language.

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Duryn

Premium product design, translated into a clearer buying journey.

E-CommerceUI/UXVisual IdentityCRO

A shop redesign that connects elevated product imagery with clear benefits, structured product selection and a focused checkout entry.

Visual direction and UI/UX across the shop, illustrated through homepage, product page and cart.

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WAM! Mints

A bold brand, made clear from discovery to purchase.

E-CommerceVisual IdentityMarketing Design

An e-commerce redesign for WAM! Mints, connecting expressive brand design with product understanding and a focused purchase experience.

Complete shop design across desktop and mobile, with social media and marketing assets extending the brand beyond the storefront.

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I’m Fadi Moussa. I see the bigger picture and care about the details.

I have Brazilian roots and work remotely with international teams. My work spans brand identity, purposeful digital experiences and design systems. I start by understanding the brand, its goals and the people it needs to reach, then carry that thinking through concept, visual design and implementation. My technical understanding helps me create design that works beyond the initial concept. Whether working independently or as part of a team, I take ownership, explain my decisions and refine the work through feedback.

Coming Soon

Pinlane - Visual feedback & approvals

Pinlane - Visual feedback & approvals

A simple feedback and approval tool for solo designers and their clients. Share designs, leave comments directly on the image and approve a specific version - with every revision in one place.

Coming Soon

Design Inspiration Library

A curated library of standout websites and UI design. Explore references by category, save favorites and build collections for your next design project.

Good work starts with a conversation. Let’s talk about what I could bring to your team.